Nutribullet has been taken to court in Los Angeles for allegedly unlawful and deceitful business practices, as claimed by an individual named Roy Lo. The claim is the “SBA” requires that warranty statements include this or similar phrases on their product registration cards: This card or form is “for product registration, and failure to complete and return the card or form does not diminish the individual’s warranty rights.” The plaintiff alleges that NutriBullet omits this verbiage by “duping consumers into thinking they do not have warranty rights unless they fill out the form and provide their personal information” to Nutribullet.
Alternatively, the plaintiff is concerned that an even worse possibility would be that they do not get warranty rights that were promised or advertised, unless they register which would also have been an undisclosed practice.
The plaintiff alleges that NutriBullet violated the SBA, CLRA, and UCL, and is seeking to certify a class action against them.
According to Consumer Reports, companies often use these cards as a way to data mine their customers, asking about hobbies, income, education and other enriching data that will help the company market to that individual in the future. If a company offers a limited warranty, a registration might be legally permissible, however, a company should disclose that such a product registration may affect warranty rights. If it is a full warranty, a company is bound to honor their warranty regardless. Product manufacturers, relabelers, or resellers might want to consult with a great business attorney in California in order to make sure that their included product materials don’t land them in a class action lawsuit.